New project for Monogramme : brand platform for Herve Kerlann wines in Burgundy – Chateau de Laborde

Based in Château de Laborde, a historical building nicknamed “The Versailles castle from Burgundy”, Hervé Kerlann’s family is in the wine business since more than 150 years. Following his own path, he crafts in Burgundy both classic, terroir-based and innovative wines.

He asked our brand consulting agency Monogramme the delicate mission to define the strategic positioning of his brand. In a collaborative manner with all the team and via several workshops, we defined the brand platform and the roadmap for its implementation in both the digital and real world.

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