Benchmarking • Product concept • Naming • Packaging design
To surf on new consumer trends, Monogramme created several concepts of low-alcohol wines
![alterre](https://www.monogramme-marketing.com/wp-content/uploads/2022/01/alterre.jpg)
![](https://www.monogramme-marketing.com/wp-content/uploads/2022/01/alterre_kraft.jpg)
![Alterre-vin-bas-degré](https://www.monogramme-marketing.com/wp-content/uploads/2022/02/Alterre.jpg)
![packagin-vin-bas-degré](https://www.monogramme-marketing.com/wp-content/uploads/2022/02/95-3.jpg)
![vin-bas-degre-low-alcohol-wine-packaging](https://www.monogramme-marketing.com/wp-content/uploads/2022/02/BelNau.jpg)
Benchmarking • Product concept • Naming • Packaging design
To surf on new consumer trends, Monogramme created several concepts of low-alcohol wines