Brand strategy & positionning

Client: Rigal – Vins de Cahors & Sud-Ouest

Strategy • Marketing • Brand platform • Key visual

Monogramme worked several years as the external, part-time, marketing director of Rigal

We created an engaging brand platform, defined and designed the brand portofolio and all marketing tools to put the brand on the road of success

The new brand positionning was showcased in a key visual we designed alongside the baseline Sharing is caring