Vignerons des Crus en Beaujolais brand

Client: Vinescence

We created from scratch this new brand for the off-premise and export markets:
• naming
• consumer test
• visual / brand identity
• packaging design

Labels are elegant and bold, contemporary without arrogance and express the diversity of the 10 Crus du Beaujolais. Wines are grouped by flavor profile, expressed in the color intensity of each label.