No-sulphites Crus du Beaujolais

Client: Vinescence

Concept • Naming • Packaging design

Cru en Liberté means “Cru roaming free”, en evocation of the winemaking approach, without added sulphites.

The label we designed is like a walk on the wild yet chic side of the countryside, with pastel tones warmed up by some direct gold in contrast, printed on a very natural-looking matt paper.