Product concept & packaging PYGAT

Client: Rigal – Vins de Cahors & Sud-Ouest

Branding • Product concept & naming • Design & packaging • Photos


PYGAT is an acronym based on the inital letters of several “terroirs” from Gascogne: PYrénées + GAronne + ATlantique = PYGAT.

The best wine marketing is based on truth. This is definitely the case with this umbrella brand PYGAT, based on several terroirs from Gascogne. Diversity is also the strength of the labels, with a duotone aspect and illustrations of each terroir landscape. A real journey into the (new) world of Côtes de Gascogne