Product concept • Label design • Photos
We decided to write a coded message in Morse code relating to the origin – the “petit lieu dit” of the wine, because it is normally prohibited to do so for a wine in IGP Val de Loire. Or how to start from a constraint for a creative exercise that is both colorful and subtle.
![](https://www.monogramme-marketing.com/wp-content/uploads/2024/01/etiq_sauvignon_petit_lieu_dit-bd.jpg)
![](https://www.monogramme-marketing.com/wp-content/uploads/2024/01/ambiance_petit_lieu_dit_sauvignon-bd.jpg)