LC by LC range – varietal wines

Brand name • Brand Concept • Packaging design • Packshots

We have been working with Compagnie des Vins d’Autrefois for years, To propose to the market a new range of wines suited to newer, younger customer profiles, we imagined a complete brand solution : LC by LC

LC by LC (sounding like “healthy by healthy” on purpose) = Les Cépages by Louis Chavy. A colorful range playing on the association of a keyword for each varietal, like intensity for Merlot or Fraîcheur (freshness) for Sauvignon

Labels are sober and powerful, with a pattern of colors on the brand name. A transparent varnish on it brings a classy touch on a matt paper.