Domaine NAU, Bourgueil – identity & packaging

Client: Baudry & Dutour – Val de Loire

Brand identity • Packaging design • Photos

Following its acquisition in 2022 by Baudry & Dutour, we designed a new brand identity and propositon for Domaine NAU in. Labels echo each other at all range levels.

We found inspiration in the proximity of the estate with the Loire river and traditional boats used to carry the wines along it to their final destination. Hence the strong colors and patterns on the labels that are a subtle reminder of the maritime signals and flags. We like the power and balance this conveys