Product concept – Naming – Packaging design
Since 2006, Monogramme has been trusted by its clients to go beyond the brief—diving not only into brand identity, but also into market context and shifting consumer trends.
That’s exactly what we did with Clair de Pinot, a bold new concept created hand-in-hand with the Domaine d’Ardhuy team.
Consumers today are seeking wines that are fresher, softer, and fruit-forward. Professionals call them “light reds,” and while they’ve been appearing in southern French regions like the Rhône and Languedoc, they remain rare in Burgundy. To our knowledge, Clair de Pinot is Burgundy’s very first light red wine—a true innovation.
Building on the estate’s pioneering spirit since 1927, we transformed brand positioning into something tangible: a wine that embodies both authenticity and modernity. A brand platform only has value when it comes alive—especially through products that bring its promise to the glass.
Technically, the wine is crafted from carefully selected terroirs of the Domaine, with a distinctive vinification process: early sorting at harvest and gentle extractions for finesse and balance. Collaborating closely with the vineyard manager enriched the entire creative journey.
The name Clair de Pinot evokes both Burgundy’s iconic grape and the luminous reflections of the wine itself. A transparent bottle and the absence of a capsule highlight its natural lightness, while the striking red-and-white label delivers bold visual impact.
As part of the aptly named Collection Exploration, Clair de Pinot joins a range of daring cuvées—celebrating the vineyard’s Roman heritage while embracing the future. Its Burgundy appellation and Pinot Noir identity anchor it in tradition, even as it redefines what Burgundy red can be.
