Château Philippe le Hardi – Bourgogne

Brand strategy & positionning • Branding & identity • Packaging design . Copywriting • Graphic design • Key visuals

Owned by CA Grands Crus, we helped the transition from Château de Santenay into the new name Château Philippe le Hardi with a complete brand platform and new positionning.

After this strategic stage, we designed a complete new packaging proposition to express the brand essence, as well as numerous marketing collaterals (press kit, key visuals etc)

Jean-David Camus perfectly answered our challenges with a strong methodology and ambitious creativity, in a very short timeframe. I praise his capacity to create a deep coherence between marketing thinking and the look and feel of our new brand.

Jean-Philippe Archambaud, Director

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