Brand lifting – packaging design
Revamping a brand identity is often a far more delicate task than starting from a blank page. Respecting a brand’s history and the codes that have subtly taken root over the decades is an art in itself. This is all the more true when dealing with a product as traditional and distinguished as a Marc or a Fine de Bourgogne from a century-old house such as Jacoulot.
L’Authentique Jacoulot is one of those rare products that truly enjoys brand status on a regional scale. This wonderful company therefore set us the following challenge: to highlight the brand’s heritage, subtly modernise it and, ultimately, enhance its perceived value.
The labels have changed very subtly, maintaining the overall balance whilst emphasising the brand’s key elements: the product name, overall clarity and visual balance, the ageing period… All these small details suggest that nothing has changed, yet everything has.
